BBC Worldwide has signed the SVOD deal with the Malaysian video-on-demand service which is soon to be available in the sub-Saharan Africa. With 150 hours of UK programming, the BBC Worldwide will be offering ‘Top Gear’ (motoring format), ‘Luther’ (Cop series) and ‘Citizen Khan’ (BBC’s comedy).
Alongside the agreement with Iflix, the BBC Worldwide has licensed a drama package extending over 250 hours to regional mobile operators Vodacom and MTN. This will include ‘Doctor Who’, the sci-fi series and ‘Call the Midwife’, the BBC drama series. It is to be mentioned that the pact will expands over 11 territories in Africa which include Nigeria and South Africa. However, the deal with Iflix does not cover South African region.
Joel Churcher, vice president and general manager for Africa, BBC Worldwide, told TBI about the SVOD deal: “It’s our first deal with iflix and comes ahead of their launch and covers drama, fact-ent and comedy. Africans want choice and there is an appetite for international, as well as local, content”.
He also said that: “It’s a really exciting time to be doing business in Africa. The demand for premium British content and formats across the African Continent is vast and is why we have partnered with local companies like Rapid Blue”.
“We want to ensure that at BBC Worldwide, we not only distribute the very best but we also create and support the very best local content to ensure that Africa stays front of mind globally in broadcasting”, he further added.