Balaji Telefilms, India’s largest TV and film production studio announced its partnership with Xstream, a leading provider of OTT solutions, and Diagnal, Asia’s regional OTT specialists, for powering its upcoming OTT service, ALT Balaji. Xstream’s cloud-based video management system, Xstream MediaMaker will fuel ALT Balaji’s multiscreen solution ALT Balaji and Diagnal will be responsible for front-end design, development, big data solution and systems integration.
“Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform,” said Sunil Nair, Chief Operating Officer, ALT Digital Media Entertainment Ltd
“Diagnal’s proven market expertise and product delivery capabilities combined with Xstream’s flexible and scalable platform, their impressive track record of managing high-end, customized Internet video services, proven technology and the twos ability to act as a solution partner, truly sets them apart from others and made them a natural partner and first choice for us. With Diagnal and Xstream we’ve gained partners who truly understand the complicated OTT ecosystem and we have built a future-proof solution. This enables us to continue to build a platform for our next generation OTT service on multiple devices that we can grow and develop with as we move forward in a speedily evolving market” added Ashish Bhansali, Head of Product, ALT Digital Media Entertainment Ltd.
Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetize future- proof Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT.
“As the pioneering studio in India, Balaji continues to propel the entertainment industry forward with innovation and quality content.” said Simon Hoegsbro, CEO at Xstream.
“We look forward to support their passion for creating quality content with our flexible, proven and scalable cloud- based OTT platform for delivery of multiscreen video solutions and other innovative and personalized services for engaging and delighting subscribers. ALT Balaji is a great example of a true innovator in Direct-to-consumer OTT services and we are delighted to be working together.”