Balaji Telefilms, the TV and film production studio, is all in for the launch of its OTT platform, ALT Balaji. The first original web series about Indian armed forces, has been announced with Nimrat Kaur as the main actress.
The series is directed by Nagesh Kukunoor and conceptualised by Ekta Kapoor and Samar Khan. As reported earlier by nexTV News INDIA, ALT Balaji will have a capacity of 250 hours of original programming and 32 series. Furthermore, content will be offered in English and Hindi for the beginning and will later move to regional content in Tamil, Bengali and Telugu.
Ekta Kapoor, the joint MD of Balaji Telefilms commented about the launch: “Set against the backdrop of the Indian Army, we are presenting a riveting story that is bound to resonate with the youth of the country. Having Nimrat and Nagesh aboard definitely takes the show to a new level. When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment”.
On the other hand, Nachiket Pantvaidya, the CEO at ALT Balaji said: “Disruption, innovation and scale is the core of what we want to do. From our strategy to our content, everything on ALT Balaji will reflect this ethos”.
He further added that: “Through ALT Balaji, we are targeting urban audiences who are always on the lookout for differentiated content, one that is not available on TV or even on silver screen for that matter. ALT Balaji aims to satisfy the need of this very consumer. We have just announced our first exclusive show and will be making many such exciting announcements in the weeks to come”.