Good news for fans of Balaji and Saaibaba Telefilms. The two Indian companies have won the prime time slot at the auctions. Financial statistics were not made public but the Balaji Telefilms bagged four slots while Saaibaba Telefilms won two.
Doordarshan finally got successful bidders with its third attempt. Balaji won the bids for 8 pm to 8.30 pm slot and 8.30 – 9pm slot from Monday to Friday, and 9 pm to 9.30 pm slot and 9.30 pm to 10.00 pm slot from Monday to Thursday.
On the other hand, Saaibaba won the bids for 7.30 pm to 8 pm slot from Monday to Friday, and 8 pm to 9 pm slot on Saturday and Sunday.
Opting for an exit out of the scheme, companies are to give only a 45 days’ notice instead of three months. Further, the lock-in period for this option has been decreased from one year to six months.