Avid provides RTS Senegal Africa with solutions to upgrade platforms

Senegalese national public broadcaster has modernised its newsrooms with a new infrastructure based on Avid’s MediaCentral platform in combination with Avid newsroom and graphics tools. This solution enables RTS’ four national television networks to engage viewers with graphics supported by timely news story creation and delivery.
Headquartered in Dakar, RTS broadcasts across four TV channels. With an outdated architecture that was cumbersome and resource-heavy, RTS approached Avid, the release stated and its distribution partner, Studiotech, to overhaul its two news studios. By standardising their end-to-end news production workflow on MediaCentral, RTS is now supporting HD and SD formats in a fast-turnaround environment.

“We needed a system that would reduce time-to-air, free up our staff for more creative work and help us grow without a lot of additional expenditure,” said Boubou Sall, Director of New Technologies, RTS Senegal. “Avid did that and more, with an integrated ecosystem that eliminated our siloed approach and enabled us to better meet the demands of news production today.”

RTS invested in newsroom and graphics tools for a collaborative news broadcast workflow solution for the creation, distribution and optimisation of its news content. RTS chose the Media Composer | NewsCutter option, which integrates directly with MediaCentral | Newsroom Management to provide RTS with a toolset that reportedly helps users tell compelling stories. Serving as the dynamic nerve centre of content creation and distribution, MediaCentral | Newsroom Management allows RTS Senegal to create and deliver news to multiple platforms.
“As a member of our global customer community, RTS knew we could deliver a new story-centric workflow that could be easily integrated and deployed across its sites to elevate the throughput and efficiency of its 150-strong production team,” said Tom Cordiner, Senior Vice President of Global Sales, Avid. “RTS’ MediaCentral-based newsroom infrastructure provides modern efficiencies that facilitate collaboration, maximise productivity and help them better meet the exacting demands of today’s competitive news environment.”