AT&T to acquire AppNexus

US telecom company AT&T announced that it has entered into a definitive agreement to acquire AppNexus, a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising, serving publishers, agencies and marketers.
Terms of the deal weren’t disclosed. Last Week, The Wall Street Journal reported that AT&T was expected to pay around USD 1.6 billion, according to people familiar with the matter.
“Ad tech unites real-time analytics and technology with our premium TV and video content,” said Brian Lesser, CEO of AT&T Advertising and Analytics. According to the executive, “the combination of AT&T advertising & analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers in the marketplace today.”
AppNexus also extends AT&T advertising and analytics’ footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America.
As the AppNexus platform is integrated across AT&T, it will continue to build and bring new capabilities to market that will improve the value of AT&T’s ad-supported premium video content portfolio including Turner Networks, Audience Network, and Otter Media
AT&T said the transaction is expected to close during the third quarter of 2018. Meanwhile, each company will continue to operate independently.