Trace will be offering shortly offering Trace Play, a new SVoD service and opts for a collaboration with Arkena, and Cleeng which are experts in video monetization. They will offer the end-to-end OTT platform covering the content management, back-office and delivery for both live and on-demand content.
Trace Play will offer a broad range of original and curated content related to urban and black culture on any screen via web and mobile apps on iOS and Android. Arkena live head-end services will streamline live content preparation and distribution from around 10 live channels.
The OTT platform will be powered by Arkena OTT Service Manager (OSM), the company’s open and cloud-based video distribution solution. OSM is a future proof solution boasting a vast array of turnkey components including content, metadata, offers and device management. The on-demand workflow based on Harmony, Arkena content management system, will process more than 4 000 hours of content.
Arkena is partnering with Cleeng, the video e-commerce platform for global brands including IMG, Elisa/Fanseat, Cirque du Soleil, Cox, Setanta, Dailymotion, for payment and subscribers management and Dotscreen, European multiscreen agency for advanced video apps, for user interfaces and front-end applications.
“Scalability is a key factor for our operations, especially as we plan to extend our OTT SVOD offering while addressing alternate business models such as IPTV,” says Olivier Laouchez, CEO at Trace.
“OTT is an important part of TRACE interactive television strategy and we are proud that our advanced platform was selected to help TRACE open up a world of live and on-demand content to its existing and new subscribers,” said Aymeric de Cardes, CEO at Arkena.