Apple’s original TV programming to launch next year: report


According to a New York Times report, Apple plans to debut its new original programming sometime between March 2019 and the summer (in the United States) of that year. The company has set an initial budget of USD 1 billion. However, the New York Times says that Apple is on track to spend more than that amount.
Apple has not shared details with its new business partners on how it will distribute the shows. It is expected to adopt a subscription model, but some of the series may be available for free.
According to the New York Times, since October Apple has made deals for 12 projects, nine of them “straight-to-series” orders. These projects includes big Hollywood names such as Steven Spielberg, Reese Witherspoon (for three shows), Jennifer Aniston, Kristen Wiig, Damien Chazelle and M. Night Shyamalan, among others.
The staff of the Worldwide Video programming division has expanded to around 40 employees. The company opened divisions for adult dramas, children’s shows and Latin American and European programming. In this sense, in the beginning of this month Apple hired Angélica Guerra as Head of Latin American Programming.
During her time at Sony, Guerra oversaw original primetime series for the Latin American and U.S. Hispanic markets including “Mary Magdalene,” “El Comandante,” “Rosario Tijeras,” “Lady, Bloque de Busqueda,” and “Metastasis,” the Spanish-language adaptation of “Breaking Bad.”