Apple teams up with Steven Spielberg, makes big jump into original content

Apple is entering the world of scripted series. The technology giant has struck a deal with Steven Spielberg’s Amblin Television and NBC Universal to reboot “Amazing Stories”, the science fiction series that ran on NBC in the 1980s.

According to the Wall Street Journal, the series will feature 10 episodes with each having at least a USD 5 million budget. Bryan Fuller (Hannibal, American Gods y Heroes) will serve as an executive producer. This represents Apple’s first big step in the creation of original contents. However, the release date is still unknown and no details about Spielberg’s specific involvement as a director were mentioned. Currently, the company is offering two productions: the reality show “Planet of the Apps” and “Carpool Karaoke,” a spin-off of James Corden’s show.

Apple has reportedly set a USD 1 billion programming budget for next year. In June this year, the Cupertino company hired Sony TV executives Jamie Erlicht and Zack Van Amburg to boost its video offering. Apple’s shows are available on Apple Music.

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