AMC Networks International – Latin America (AMCNI – Latin America) announced that during the first half of 2017 it has increased its pan-regional audience by 29% year-on-year among its prime-time target audience (Adults 18-49). The figure is higher than the 3% growth recorded by the pay TV market in the same period, according to Kantar IBOPE Media.
This increase was boosted by a 41% growth of AMC, the flagship channel of the company at the pan-regional level, as well as increases of 38% for El Gourmet among its target audience of women 25-49 at pan-regional level.
Mexico is the country that contributed most to AMC growth. In this market, the channel grew 70% and was the second entertainment channel with highest growth in the country. El Gourmet grew 206% in Peru and experienced significant year-on-year increases in other key markets in the region, such as Mexico (+ 144%), Central America (+ 73%), Chile Argentina (+ 16%).
AMCNI – Latin America also reported that Film & Arts grew 45% in Mexico among total individuals and 25% among adults 18-49 (Total Day). Más Chic increased its audience in Colombia (+ 105%), Peru (+66) and Mexico (+ 32%) among its target of women aged 25-49, while Europa Europa recorded a 20% growth of its audience in Argentina.