AMC Networks International – Latin America (AMCNI – Latin America) announced its 2016’s viewing figures that reflect a significant increase for its portfolio of channels in 2016. According to data provided by Ibope, the company’s brand portfolio increased 26% its panregional audience – in total day – among its main target of adults from 18 to 49 years.
The increase was supported by strong performance of brands such as AMC, El Gourmet and Europa Europa, said the AMCNI – Latin America in a statement.
The company indicated that its flagship channel AMC increased its pan-regional audience by 12% in total in 2016, with strong growth in key markets such as Mexico (+ 32%) and Brazil (+ 62%). In Mexico, AMC positioned itself as the sixth international entertainment channel with the greatest growth in the market; While in Brazil, AMC was placed as the third entertainment channel with the highest audience growth.
The Gourmet had a year-on-year increase of 27% in prime time between total audiences throughout the region. In Mexico, the channel grew 146% and positioned itself as the leader in growth among all the country’s pay TV channels.
In turn, the audience of Europa Europa grew 116% in prime time among adults aged 18-49 years, surpassing 13 times the increase in pay TV audience in the region.