Amazon Prime Video strikes deal with ChuChu TV

Amazon Prime Video, the streaming platform of Amazon India, has partnered with ChuChu TV Studios, the Chennai-based media & technology firm. Following this, Amazon Prime Video India will be streaming all the existing and forthcoming videos from ChuChu TV.

The studio is a content creator for kids’ animation and the ChuChu TV channel is very popular with over 8 million subscribers and more than 7.5 billion views.

Nitesh Kripalani, Director and Country Head, Amazon Prime Video India, revealed: “ChuChu TV is one of India’s top animators and their series of upbeat songs and colorful animations is much-loved by kids worldwide. We are very happy to partner with ChuChu TV to add to our existing bouquet of kids’ content for ad-free entertainment”.

Elsewhere, Vinoth Chandar, CEO & Creative Director, ChuChu TV Studios, added: “We are delighted to partner with Amazon Prime Video to showcase our content as we understand the need for quality storytelling and safe viewing especially for children. We hope that children and their parents alike, enjoy and appreciate the content line-up that we have to offer especially since it is an ad-free environment”.