Amazon Prime Video, the over-the-top (OTT) video streaming service of Amazon, has finally been launched in India among other countries. Users will be able to access Bollywood blockbusters, Hollywood movies and TV shows and kids’ programming, alongside Amazon original series.
A free trial extending over 30 days will be available with no extra cost to the annual subscription of 499 INR (7.36 USD) per Prime membership. Various titles can be downloaded for offline viewing. Movies will be offered in English, Hindi and local language including Hindi, Tamil, Marathi and Bengali, kids’ content and both regional and worldwide originals.
Commenting on the development in India, James Farrell, the head of content at Amazon Prime APAC, said: “For now, the number of international shows will be slightly greater than the ones produced in India. As we get into this, the ratio of Indian content will get higher and higher. After the US and Japan, India is the third country wherein we are betting high”.
Nitesh Kripalani, the director and country head of Amazon Video India, said: “Sports is important for India and we will evaluate it. We will let you know as we decide on sports”.
Further, Farrell added: “Catch-up is one category where we are trying to talk to everybody. So, whether it is movies, kids, sports or catch-up television, if our customers want linear television’ catch-up the next day, we will talk to those channels and look at a partnership. We will definitely explore that”.