Amazon Prime Video India boosts content with BBC Worldwide deal

Amazon Prime Video India, the OTT service provider, will be enhancing its content library upon signing the licensing deal with BBC Worldwide. Access to 600 hours of very popular factual and pre-school content from the BBC will be allowed to members of Amazon India.

Viewers in India will be served with BBC’s CBeebies content for a first time. Content will include ‘Clangers’, a British stop-motion animated children’s television series. The series is about short stories involving a family of murine creatures living on and inside a small moon like planet. Also included in the deal is ‘Dinopaws’, an animation series in which the Dinopaws (little dinosaurs) stomp and roar on epic adventure to discover everything.

Moreover, there is ‘Hey Duggee’, another animated series where Duggee, is a friendly dog and is the leader of The Squirrel Club, which is an after-school club that is a place where kids can go to have adventures and earn activity badges. Users will have access to the factual programmes including ‘Gandhi’, ‘The World’s Weirdest Weapons’ and ‘The Genius of Inventions’.

Myleeta Aga, the SVP and GM of India, BBC Worldwide, commented: “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering Amazon Prime Video India to satisfy viewers’ demands for quality, premium programmes from the BBC”.

On the other hand, Nitesh Kripalani, director and Country head at Amazon Prime Video India, stated: “We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes for our Prime Video customers. We are very humbled by the positive response from customers to Prime Video, and we are confident that the BBC’s programmes will resonate with our customers. We look forward to a long and fruitful relationship with BBC Worldwide”.



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