The deal is on between Amazon and Dharma Productions. A long-term pact has been signed by Amazon’s Prime Video India, the subscription streaming home for famous films and forthcoming releases from Dharma Productions.
Members of Prime will be eligible for access to unlimited streaming of famous content as a part of their Prime membership. Awaited films like ‘Ae Dil Hai Mushkil’ (Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma) will be featured, alongside with ‘Ok Jaanu’ (Shraddha Kapoor and Aditya Roy Kapoor) and ‘Badrinath Ki Dulhania’ (Varun Dhawan and Alia Bhatt).
Nitesh Kripalani, Director and Country Head, at Amazon Video India, commented: “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video. We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well”.
On the other hand, Apoorva Mehta, CEO of Dharma Productions, said that: “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”.
Further, he said that: “We, at Dharma, felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video”.