Amazon will soon be introducing the Amazon Prime Music in India. It will be a music streaming service offered to its users which will be launched by the beginning of next year. Amazon is currently gearing up with T-series, the Indian music company.
Bhushan Kumar, the managing director T-Series revealed to the Economic Times (ET) that: “Amazon acquired our film rights for the coming three years as a part of their Amazon Prime Video service. They are coming up with the music service next year, so they are taking our catalogue for their music service”.
Also, he said that: “It’s non-exclusive rights, just like we have given to the other music streaming platforms like Saavn, Gaana, Apple iTunes, and so on, for a specific time period… could be two-three years”.
Elsewhere, quoted by ET, Prashan Agarwal, the COO of Gaana.com, commented: “We are working on two broad areas. One is creating music content, like Asha Bhonsle’s show giving music reviews, Shankar Mahadevan discovering hidden gems, albums that didn’t get enough recognition”.
“The other is an experimental side where we internally pick budding musicians and launch their careers through our platform. We will collaborate with labels but these artists’ music will be exclusively available only on Gaana”, he added.