Amagi partners with Tentkotta for linear OTT channel launch

Amagi, a cloud-based broadcast infrastructure in India, has revealed about its partnership with Tentkotta, the industry provider in streaming South-Indian language movies and content. The new Tentkotta TV will be subscription-based and an ad-supported 24/7 linear OTT channel by leveraging the CLOUDPORT managed services of Amagi. The tie-up will be followed by a worldwide expansion across different markets.

It will offer high-quality, South Indian language content with a much-improved viewing experience. This is possible with Amagi setting up the entire broadcast workflow — from content preparation to HLS stream generation, playlist management and scheduling, graphics insertion, cloud playout, and delivery to Akamai Content Delivery Network (CDN).

Varun Kumar, co-founder, Tentkotta, commented: “Launching a full-fledged linear OTT channel and expanding our viewer base was a natural progression for us. After evaluating multiple options, we found Amagi CLOUDPORT to be unique in terms of its advanced capabilities, automation, transparency, and control for managing a new channel. Coupled with its 24/7 fully managed service, CLOUDPORT allows us to scale quickly and reliably”.

Elsewhere, K. A. Srinivasan, co-founder at Amagi, said: “As the world’s first cloud-based managed services platform, CLOUDPORT offers unparalleled simplicity, advanced automation, and built-in transparency for TV networks and content owners. The result has been transforming: TV networks can now run and control their broadcast operations, from any remote location. Partnering with Tentkotta, we are able to provide their viewers with a world-class content experience that features the highest quality content streamed 24 hours every day”.