ALT Balaji teams up with Lemon Advisors for international distribution opportunities

ALT Balaji, the over-the-top (OTT) streaming service of Balaji Telefilms, has inked the deal with Lemon Advisors, a technology and consulting firm in Singapore.
Lemon Advisors will be a representative entity for the OTT service provider and will help it for future collaborations with various telecom operators, OEMs and internet service providers. This partnership will help and reinforce the business development activities in specific market across the world mainly for the Indian content demand.
Sameer Nair, the CEO of Balaji Telefilms group, said: “We are delighted to have Lemon Advisors Pte Ltd on board. Their impressive network spanning across 30 countries worldwide will certainly help us in reaching out to the global audience. Technology will play a huge role in shaping the growth trajectory of digital entertainment industry in India and globally, and as we make our foray into the domain with disruptive content, we are proud to have an established technology and business development partner”.
On the other hand, Subhash R Ghosh, the founder and chairman of Lemon Advisors, commented: “Balaji is a name that every Indian content consumer worldwide is extremely familiar with. It’s a privilege for us to partner Balaji as they embark on their digital journey in the form of ALT Balaji. We are happy that we will have a chance to contribute to the overall success of their endeavour”.