ALT Balaji, the digital platform from Balaji Telefilms to be commercially available as from mid-April this year, is partnering with Diagnal and Xstream, both OTT specialists. The platform is developed, designed and integrated by Diagnal, while Xstream MediaMakerTM will empower ALT Balaji with its cloud-based video management system.
Proffering high quality shows with famous artists, writers and directors, the platform brings materials to its audience to another level. No active subscription is required for users to view their chosen content and previews. Premium subscribers will be allowed to content and other features like parental control and offline viewing.
Nachiket Pantvaidya, the CEO of ALT Digital Media Entertainment stated: “Consumers across the world are evolving aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs”.
Further, he said: “We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.”