ALT Balaji announced Windows 10 “universal app“

Balaji Telefilms the Indian private production company announced that ALT Balaji its OTT platform will be a universal application for 400 million Windows 10 users. The app is available in the Microsoft app store and is designed to run on laptops, tablets and smartphone powered by this OS.

The app will soon be able to run on other devices such as Xbox or Surface Hub.  ALT Digital Media Entertainment COO Suni Nair declared: “By rolling out the Windows 10 app, we have shown our commitment to our audience by making it easy for them to experience ALT Balaji on laptops as well as their regular smartphones. Features like multi-device continuous play will make it easy for users to watch our shows on their mobile phone while on the move and switch to their Windows 10 laptop or PC to continue enjoying the shows seamlessly.”

Due to the app 400 million of users will have access to the OTT platform, the video platform supports the DRM service as well as Universal Windows Platform (UWP) allowing numerous device to be used simultaneously with only one subscription.

Microsoft India, director of Windows and Surface business Vineet Durani declared: “We believe that, with the ALT Balaji Windows 10 Universal App, we have created a truly personalized platform which will benefit our digital consumers. All over the world people are more engaged when they consume content on larger screens with immersive video and audio experience. Microsoft is committed to providing our users with a great viewing platform and our collaboration with ALT Balaji will ensure that they get seamless access to content anywhere, at any time.”

ALT Balaji has already prepared the content with five originals shows which means more than 250 hours of entertainment.