Alianza restructures itself and creates executive board to advance in combating content piracy

In an effort to more closely align with priorities for future consolidated strategies against piracy, the organization Alianza (Contra Pirateria de Television Paga) announced its restructuring with the creation of an executive board of officers.

The executive board will be comprised of members from DirecTV, Discovery, ESPN, FOX and Turner, a group of content providers, pay TV broadcasters and technology providers in Latin America, working together to create a framework for broader collaboration in the fight against pay TV piracy. Serving as first-term President for Alianza’s executive board is Javier Figueras, CVP of Affiliate Relations for HBO in Latin America. The participating members of Alianza include: ABTA (Associação Brasileira de Televisão por Assinatura), CDF (Chilean Football Channel), DirecTV Latin America, Discovery, ESPN, FOX, Globo, HBO Latin America, LaLiga, Nagra, Sky Brazil, Telecine, Turner and WinSports.

‘The time is now to advance our efforts against piracy, a critical issue that has been a plague to the entire entertainment industry, and shows no sign of slowing down. With the restructuring of Alianza, we are strengthening our united front between existing members, while inviting other major players in the industry to join our efforts in preventing piracy, protecting our content, and punishing criminals that profit heavily off the creative content industry’, said Figueras.

According to what Alianza officially reported, ‘the unauthorized broadcast, cablecast or satellite delivery of content, including the unauthorized retransmission of broadcast networks over the Internet, has been a long-standing problem for the entertainment industry’. The entity also added that ‘losses from piracy are valued in the billions of U.S. dollars, impacting the industry’s ability to create, the quality of future content, and the growth of the entire marketplace’. Finally, Alianza reported that ‘The prevalence and impact of piracy has been proven to trickle down, impacting local economies through reduced jobs, governments through lack of taxation, and consumers by compromising their personal identifiable information’.