US-based Alhurra TV, a public Arabic satellite TV channel broadcasting news and current affairs, has collaborated with the Prime Entertainment Group to show Prime’s documentaries in MENA.
The partnership will allow Alhurra TV to broadcast around five hours of documentaries from Prime’s biographies catalogue in February 2019. Alhurra TV has seized broadcast rights to Prime’s documentaries on Russian President Vladimir Putin and global entertainment icons such as Angelina Jolie and Madonna.
Prime’s biographical documentaries have already been rolled out by international TV networks such as Sky, Globosat and ZDF among others.
Alhurra broadcasts news and current affairs in the region is intended for the Arab speaking world. Alhurra started airing in 2004 to 22 countries across MENA and it is the third highest-rated pan-Arab news channel based on viewership ratings in the region.
European production and distribution company, Prime has been expanding its presence in the Middle East for the last few years and frequently extending its catalogue to regional buyers at media markets and content tradeshows. Among its main clients in the MENA region are broadcasters such as National Geographic, Al Arabiya, MTV Networks and BeIN Group.