Airtel Digital TV has launched domestically manufactured set-top-box to expand its presence in the Indian television market. The company has partnered will be procuring set-top boxes (STBs) from Hero Group-owned manufacturer Mybox Technologies.
The Bharti Enterprises’ Direct-to-Home wing has said that it is supporting the government Make in India initiative. The company added that it will reduce its dependency on imports.
The locally manufactured STBs will be available in high definition.Airtel’s STBs come with full HD support as well as MPEG-4 video with Dolby Digital Plus surround sound, unlimited recording and even Wi Fi connectivity, reports PTI.
“We are proud to partner with the government’s Make in India initiative and launch indigenous set—top—boxes made in the country. With this, we aim to reduce our imports and thus help drive employment and growth within the country,” Bharti Airtel CEO for DTH/Media, Shashi Arora said in a statement, according to Press Trust of India.
Hero Elotronix’s MyBox Tech as well as semi-conductor company, ST Microelectronics have contributed to the set-top box production. Hero Group promoters Munjal family recently bought a majority stake in set-top box maker Mybox Technologies Pvt. Ltd to expand its presence in the STB market.
“It is great that Airtel Digital TV is aligning itself with our Make in India vision as this will certainly pedal the fast gaining momentum of the initiative further. We wish the company the very best as they step ahead towards transforming the DTH industry,” Minister of State for Information and Broadcasting Rajyavardhan Rathore said, according to PTI.
The rollout of digital addressable system or DAS in Phase III and IV regions is expected to increase the demand for STBs. Airtel Digital TV, which is the DTH wing of Bharti, added 1.06 million new subscribers and has a total of 10.7 million subscribers. Media reports had earlier suggested that Bharti Enterprises is trying to expand its presence in the digital TV market by entering into the set-top box segment.