Airtel Digital TV the Indian DTH service provider owned by the Bharti group launches the first hybrid set-top box (STB) in India, powered by an Android OS. The operator offers a bouquet of 500 TV channel for US$ 77.5, the STB will also contain YouTube, Netflix and Google Play to allow the download of apps on TV.
Sunil Taldar, Bharti Airtel CEO and DTH director declared:”Growing broadband penetration is driving the popularity of online content, particularly in urban homes, and with Airtel Internet TV we are bringing world-class content from the web and much more to the TV screen”.
The association with American giants such as Google and Netflix attracted attention and Netflix CEO Reed Hastings commented : “India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with Airtel to make it much easier for consumers to enjoy Netflix”.
The Indian group has announced that the box is 4K ready and allows to control live television feed. In order to function properly the STB require a broadband or a 4G connection with at least 4Mbps for optimal experience.
To recall, Videocon d2h has teamed up with Cisco in order to propose this type of product in India. This new market will allow OTT services to have a new platform in order attract new subscribers.