AfricaXP is a digital content distributor and themed linear channel creator that facilitates synergies between content rights owners and media platform operators, has rolled out Premium.Free, a bouquet of 13 channels that are being offered using SES satellites at 28.2 degrees East.
The new bouquet of FTA channels comprises of diverse range of contents from sports to movies, telenovelas, kids, factual, reality and reality programming which are custom-made for African viewers.
The CEO of AfricaXP, Craig Kelly, has commented on the launch, “By choosing to work with SES, PREMIUM.FREE offers our channels full regional coverage for multinational language channels like Hausa. SES also offers the best possible verified reach in dynamic and important markets like Nigeria. AfricaXP is well known for its compelling Nollywood catalogue and longstanding partnerships with prominent West African producers. We are confident that localisation coupled with our fresh international rights will provide the kind of content blend that modern West African audiences demand. Transmitted free-to-air, this is obviously a great offer at a price point that can’t be beaten.”
Furthermore, the VP Sales and Market Development, Africa of SES, Clint Brown stated, “The Nigerian FTA market in particular offers great opportunities for growth, and we are proud to have engaged with PREMIUM.FREE to deliver a differentiated content package for Nigeria and offer more choice for viewers.”
This initiative will focus on delivering local and international content to the viewers along with high picture quality to enhance consumer choice in Nigeria.