AfricaXP opts for Babeleye to manage Rich Metadata for Pay TV and SVOD

africa xp

Babeleye, the multilingual video content metadata platform, announced that it has been selected by AfricaXP to manage rich EPG metadata of its linear channels distributed to two of AfricaXP’s customers. Babeleye will provide total management and distribution of programming information to TV platforms Zuku and WatchAfrica, which offers a premium subscription video-on-demand (SVOD) service.


AfricaXP delivers a full catalogue of quality African content channels via a unique cloud-based content delivery platform directly to broadcasters across the entire African Sub-Saharan region and beyond. AfricaXP needed to streamline the distribution of channel programming information to partners such as Zuku and WatchAfrica.


With the Babeleye solution, AfricaXP is able to easily and instantly feed ready-to-use rich metadata into their partners’ electronic program guides (EPG) and eliminate the error-prone and time-consuming manual preparation of data. Babeleye is also able to provide customized and localized metadata relevant for the region, another important consideration for AfricaXP.


“Babeleye’s wide expertise in delivering rich metadata and adapting existing formats to different EPG technologies allows us to slash operational times and satisfy the requirements of our TV platform partners,” said Craig Kelly, CEO of AfricaXP.


“We wanted to work with a partner who has significant experience in the region, and the Babeleye platform also help us provide better and more customized programming information for a broad range of content, improving the end user experience.”


“AfricaXP specializes in selecting, acquiring and developing the right titles for the African market, with content produced across the continent as well as internationally. Their cloud-based platform powers content delivery for a variety of pay TV, VOD and broadcast TV services. By implementing Babeleye metadata solutions, AfricaXP can more efficiently include rich program descriptions, multilingual EPG information, and more, thus increasing its programs’ exposure and presence on partners’ TV platforms,” said Hamid Ouddane, CEO of Babeleye.