Accedo launches targeted advertising solution for augmented reality experiences

Accedo announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor.
In a press release, the company said the Accedo AR experience, powered by the Accedo One video platform, is designed to give a TV viewer a more personalised and engaging second-screen experience during long-distance sports events such as marathons, rally, or bicycle races.
AWS Elemental MediaTailor is a cloud-based video service that lets customers insert targeted advertising into video streams without sacrificing broadcast-level quality-of-service. The integration combines the Accedo One video experience platform with AWS Elemental MediaTailor to allow video service providers, brands, and broadcasters to monetize content with targeted advertising in the AR environment. It also addresses the technical challenges associated with AR device fragmentation, live video synchronization, and other information elements.
“Having launched our AR prototype earlier this year, we have demonstrated the ability to deliver an extra dimension to certain types of programming. Being able to add targeted advertising with our AWS integration, will be extremely attractive to media companies, especially for live sports content which tends to attract a large audience,” commented Fredrik Anderson, SVP Strategy and Solutions at Accedo.