Telefónica prepares to launch pay TV in Argentina

Movistar-TV

Telefónica is preparing to launch its pay TV service in Argentina. Soon, the company will define the launch date, which would be between the end of October and the beginning of November, according to iProfesional.
In line with its strategy in other Latin American countries, the company will offer IPTV over its fiber optic network, while its video streaming service Movistar Play will be supported over 4G technology, said the report.
Initially, IPTV will be available in the south and west of the Greater Buenos Aires, which is where it currently deploys its FTTH network. By 2019, it will be launched in provincial capitals.
The programming lineup will include all of the four private national FTA channels, in HD, something that will differentiate it from Claro, which only includes Telefe (Viacom). iProfesional report said the company is also working on content personalization, so that users can access the channels they want to watch.
Meanwhile, the “short” telecommunications law that allows telcos to provide DTH from 2020 has already obtained preliminary approval by the Senate. However, several Telefónica’s executives have already pointed out that the company’s strategy for Latin America is mainly focused on the expansion of IPTV and OTT.