BFlix Movies, a new hindi Free to Air movie channel will soon be launched. The channel will consist of an assortment of movies ranging old to new ones. This has been decided by Vikas Varma, the chief executive officer of Dicky Speak Private Limited, after numerous channels like 9XM, Music Fafafati and Hummra M were all successfully conceptualized and run.
The channel is already made available on India’s important cable and DTH networks and is being broadcasted on Insat4a.
“Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play”, said Varma.
He believes that as the viewers’ movies choice will evolve with time, so will the channel so as to cater for their ever changing demands.
He also added that: “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.