Idea Cellular expanded its high speed 4G LTE services across 39 towns in Karnataka. Within a month, the company has expanded its 4G LTE service footprint to 24 districts, including major towns of Bangalore, Mysore, Madikeri, Karwar, Chikmagalur, Belgaum and Chitradurga; covering 20 per cent of the state’s total population.

Moreover, Idea is marking its first foray in the digital space, is launching an assortment of digital content in partnership with content aggregators. For music, it has tied-up with Hungama Digital, wherein it will offer content at a monthly subscription price of INR 99(US$ 1.46) for all its consumers.

For movies and videos, Idea has partnered with Eros International, wherein content will be offered at a monthly subscription price of INR 49(US$ 0.72) for all its consumers. Idea will also be launching ‘Idea Games Club’ powered by Opera for all its consumers from 1 February 2016, at a monthly subscription price of INR 150(US$ 2.21). However, as an incentive for new 4G customers, a special offer for subscription at just INR 29(US$ 0.43) per month till 31 March 2016 is available for these packs.

On the other hand, in March 2016, the company will extend its services to three more key markets namely, Maharashtra & Goa, North East and Orissa, and by June 2016, Idea’s 4G footprints will cover 750 cities across 10 telecom circles. Furthermore, Idea will also unveil ‘Ultimate Plans,’ which provide a Bundleof 4G Data, Unlimited Voice calls and Content subscription, which is powered by Hungama.

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