Hong Kong based PCCW Media Group revealed that it will be rolling out it OTT service Viu in India during its launch in Singapore. The OTT video streaming platform is a key player in entertainment in Asia and was first launched in Hong Kong. Since its launch in Hong Kong in October 2015, the Viu app has garnered more than 500,000 downloads by the end of 2015, ranking No. 1 on the Apple App Store and Google Play Store charts.
“Viu will be progressively rolled out in Malaysia, Indonesia and India with an expanding premium Asian content catalogue of Korean, Japanese, Chinese titles and more to suit the different markets”, quoted form the press release following the launch in Singapore.
Viu now offers access to the widest range of the latest popular Korean dramas and variety shows, as well as other premium Asian content from the region. To provide a better experience for viewers, English and Chinese subtitles are provided after its initial telecast in Korea for selected titles.
As part of its regional expansion strategy, Viu has forged alliances with multiple leading telecom companies to extend its premium service to more users. Viu’s premium service in Singapore will be launched in partnership with Singtel, the country’s largest teleco. To recall, last year, Hooq, which is a joint venture between Singtel, Sony Pictures Television and Warner Bros Entertainment was launched in India. Netflix and Hooq compete with an array of local OTT players like Hotstar, Ditto TV, Sony Liv, YuppTV, Spuul, Box TV and Eros Now.
In related news, the media group of PCCW is a fully integrated multimedia and entertainment group in Hong Kong. The media group operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. Now TV offers more than 190 linear channels of local, Asian and international programming. Its premium content can also be accessed on-demand and on the go via now Player app. The media group is also engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region.