London based digital social media platform Audioboom sealed deal with with Eros International’s digital OTT platform ErosNow to foray its entrance in Indian market. Under the deal, ErosNow will equip its 30 million registered users with access to exclusive Audioboom local and global podcasts and entertainment, comedy, sports, news and current affairs content. The two companies will operate on an advertising revenue share arrangement.
Through the partnership, ErosNow users will be able to personalise their own listening experience within the ErosNow app, with access to music and spoken word audio on-demand as well as films and TV shows. Eros will provide Audioboom with access to the very best of Bollywood acting talent for the creation and distribution of exclusive spoken-word audio content for the Indian market and beyond.
A key element of the proposed partnership will see Audioboom responsible for all audio content curation (music and spoken word), ad sales and ad campaign delivery within the audio section of the ErosNow mobile and web applications. Pending the signing of a long form agreement, the parties will work together closely around technical integration and ad sales implementation.
“We’re delighted to bring Audioboom’s extensive audio content to Eros’ massive audience, and to be creating high-quality audio with some of Eros’ biggest Bollywood stars. The opportunity to create highly-sought after on-demand audio, along with the potential revenue opportunities that this brings, gives us significant first mover advantage in this very important and lucrative market,” declared Rob Proctor, CEO of Audioboom.
In his remark, Rishika Lulla Singh, CEO of Eros Digital said that: “We’re always looking for new ways to engage and connect our users to their favorite celebrities on ErosNow, offering behind the scenes exclusives and star cast interviews. With their focus on sharing content and social network integration, the Audioboom platform is the perfect partner for ErosNow, providing a new medium for our talent to connect with their fans.”
AudioBoom is a mobile, web and connected device platform for the very best spoken-word content in news, current affairs, business, entertainment and sports. It operates a digital, on-demand, streaming audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. AudioBoom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.