Indian English news channel, Times Now, has made its entry in the English television market after signing a major deal with UK’s leading pay TV operator, Sky.
The United Kingdom being one of the country with the largest Indian diaspora in the world, the TV channel will initially diffuse Indian contents before broadening into a more local content.
According to Times Network, they plan to launch Times Now in several European countries in the near future including France and Germany.
The news channel was internationally launched for the first time in 2011 in USA steadily growing in terms of audience.
Times Now will broadcast popular news programming together with Bollywood shows which will be covered by its sister channel Zoom and Business News on Sky.
“Times NOW has had a dream journey in India where it is has remained a leader in the English news space for the past seven years. The success of Times NOW among viewers here has encouraged us to launch it for Indians who live abroad and want to keep completely abreast of all the important news of their country and its growing eminence in the world,” said Times Network MD and CEO, MK Anand.
“The expansion of the channel in the UK market, for us, is the most important one since we launched in America in 2011, our International debut. UK is probably our biggest diaspora market. With this launch, we have just started building our presence in the European market and we intend to enter France and Germany too by next year,” Anand added.
Times NOW editor-in-chief Arnab Goswami said, “The channel is launching in the country because we want to give viewers in the UK a platform to voice their opinion.” He added that the channel would eventually develop original content for the British and global audiences.